Reigniting creativity in business

Creativity is hard! Traditional brainstorming sessions more often than not fail to spark the innovative solutions they are thought to bring about. Yet creativity is critical in today’s business landscape and the lifespan of a good idea just seems to get shorter and shorter. So what is one to do in order inject a dose of creative thinking into their lives? Accept doubt! In this talk BCG consultant Alan Ivy explains how to use doubt to question assumptions and embrace uncertainty. He explains that rather than chase after new ideas reframe existing ones, citing Bic’s transformation as a pen company to a disposable plastic consumer goods company as one example. Listen here>>