Making Good Products Great
Good design has the power to make even the most mundane product great. From shower caps to water bottles these companies have harnessed the power of design to transform every day objects into million dollar ideas:
S’well is the water bottle of the future. It keeps water cold for 24 hours and hot for 12, but what makes it such a success is the sleek bottle design that comes wrapped in incredible limited edition prints. Founder Sarah Kauss’ goal was to help rid the world of plastic water bottles. Her noble vision coupled with her incredible design sensibility helped her launch the fastest growing woman-owned company in the US. S’well is more than just a bottle, it is a “hydration accessory” and it is on a mission to save the planet!
Boie USA is another company that has successfully coupled cool design and an earth-saving ethos. Discarded toothbrushes increase waste by 50 million pounds each year. Additionally, buying new brushes gets expensive, but the alternative isn’t much better. Boie USA had the brilliant idea to create toothbrushes where one only has to dispose of the head. Not only that but they have subscription plans so remembering to change your toothbrush is as easy as forgetting!
SHHHOWERCAP reinvented the shower cap “because it needed reinventing!” In addition to transforming the dowdy shower cap into a fashion statement, Shhhowercap founder, Jacquelyn De Jesu took a human-centered approach to solving many of the items functionality issues as well. You know your design is successful when The MOMA Design Store starts to sell it!