Buzz wearable by New Deal Design aims to stop sexual assault

There is a known correlation between sexual assault and heavy drinking. It is estimated that at least 50% of sexual assault and rape incidents involve alcohol consumption (by either the perpetrator or victim). This phenomenon is especially prevalent among college students. New Deal Design, the studio behind Fitbit has teamed up with gynaecologist Jennifer Lang in order to bring a design-driven solution to the problem. Buzz is a wearable product that monitors the wearer’s blood alcohol level and shares their capacity to consent with their date or friends. To attract users (especially male) and make Buzz into a positive tool, features for flirting and friend engagement were added. The wearable has a sleek, colourful, unisex design; constructed from a soft mesh, often used in medical devices. Read more>>