JONY IVE INTERVIEW: APPLE DESIGN GURU ON HOW HE CREATED THE NEW IPAD – AND THE PHILOSOPHY BEHIND IT

The new products just revealed by Apple at a special event in Brooklyn this week have several things in common. But most notable is the input of Apple’s Chief of Design, Sir Jonathan Ive, universally referred to as Jony.

He is involved in new products across Apple, including radical upgrades of favorites such as the MacBook Air and the iPad Pro.

Ive has been at Apple since 1992 and his keen eye has been part of the iMac, the iPhone, iPad and Apple Watch. He has just been awarded the 2018 Professor Hawking Fellowship because of what the committee felt included a “remarkable role in championing elegant and innovative design”. He’ll deliver the Professor Hawking Lecture in Cambridge later this month.

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