A group of psychologists says kids are suffering from “hidden manipulation techniques” that companies like Facebook and Twitter use.
As much as adults are now constantly inundated with technology — those constant Facebook notifications and that next episode on Netflix already cued up — children today are even more primed to become hooked on their devices. Kids have 10 times the amount of screen time they did in 2011, and spend an average of six hours and 40 minutes using technology, according to Common Sense Media. Behind the screens of the games we play and digital communities we interact with are psychologists and other behavioral science experts, who are hired to create products that we want to use more and more. Big tech now employs mental health experts to use persuasive technology, a new field of research that looks at how computers can change the way humans think and act. This technique, also known as persuasive design, is built into thousands of games and apps, and companies like Twitter, Facebook, Snapchat, Amazon, Apple, and Microsoft rely on it to encourage specific human behavior starting from a very young age.
While defenders of persuasive tech will say it can have positive effects, like training people to take medicine on time or develop weight loss habits, some health professionals believe children’s behaviors are being exploited in the name of the tech world’s profit. On Wednesday, a letter signed by 50 psychologists was sent to the American Psychological Association accusing psychologists working at tech companies of using “hidden manipulation techniques” and asks the APA to take an ethical stand on behalf of kids. Richard Freed, a child and adolescent psychologist and the author of Wired Child: Reclaiming Childhood in a Digital Age, is one of the authors of the letter, which was sent on behalf of the nonprofit Campaign for a Commercial-Free Childhood. I spoke to Freed about how tech companies are able to manipulate human behavior and why he believes psychology is being used as “a weapon against children.” read more >>